The Blueberg Engine

Cold list to closed deal.
Exactly how it happens.

Scroll through the six phases of every Blueberg engagement — from ICP lock-in to SQL handoff to revenue in your CRM. No black boxes, no hand-waving.

6 phases ~3–8 weeks to first SQL 100% documented handoffs
01 ICP Definition

We define exactly who your buyer is.

Before a single outreach goes out, we build a precise Ideal Customer Profile — title, seniority, company size, industry, geography, tech stack, and the intent signals that indicate a buyer is ready. No vague targeting, no spray-and-pray.

3–5 days average ICP lock-in
ICP Criteria
VP SalesHead of GrowthFounder
50–500 employeesB2B SaaS
US / UK / ANZSeries A+
Match score 88%
02 List Building

Verified contacts, not raw data.

We source verified contacts matching your ICP across Clay, Apollo, ZoomInfo, LinkedIn Sales Nav, and Lusha. Every record is enriched with company data, direct email, and phone before it enters a sequence — no bounces, no guesswork.

3,000+ verified contacts per month
Contact List
Sarah ChenStripe
James MalikRippling
Priya NairDeel
Alex TorresLoom
2,164 / 3,000 verified
03 Outreach Launched

Multi-channel sequences, personalised at scale.

Coordinated campaigns fire across LinkedIn, email, cold calls, and WhatsApp — with messaging tailored to each persona and ICP segment. Timing, channel mix, and copy are continuously tested and improved week over week.

4 channels running simultaneously
Active Channels
inLinkedInSending
@EmailSending
Cold CallsQueued
New reply from Sarah Chen — LinkedIn
04 Qualification Gate

Only signal reaches your team. Zero noise.

Every interested lead is put through a multi-step BANT gate — Budget, Authority, Need, and Timing — before being confirmed as an SQL. We also gate by company size, decision-making authority, and your minimum deal threshold.

80% average lead-to-SQL rate
BANT Gate
Budget ≥ $50K ARR
VP / C-Suite decision maker
Active growth initiative
Ready in next 90 days
SQL Confirmed
05 SQL Handoff

Your team receives context, not just a name.

Qualified prospects arrive with full context — company background, conversation history, pain points surfaced, and the best time to call. Your AE walks into the meeting already knowing who they are talking to and why they said yes.

100% qualification documentation
SQL Handed Off
SC
Sarah Chen
VP Sales, Stripe
CompanyStripe · 7,000 employees
PainScaling outbound, no SDRs
Best timeTues / Thurs 10–12 IST
06 Closed Won

Pipeline reported. Engine optimised.

We track every SQL through your CRM to closed-won, then feed results back into the top of the funnel — messaging that converts more, ICP signals that predict close rates, and campaigns tuned to the segments that generate the best revenue.

200+ deals closed for clients
Pipeline Board
Contacted
24
Meeting
14
Proposal
7
Closed Won
4
$86K ARR closed this month
The outcome

What you get at the end.

Verified SQLs

Every prospect that reaches your AE has been BANT-qualified, documented, and confirmed ready for a conversation.

Real-time reporting

A live dashboard shows outreach volume, reply rates, SQLs in-pipe, meetings booked, and where each deal stands.

Results from week one

First outreach goes live within 7–10 days of engagement start. First meetings typically appear in weeks 2–3.

Playbook you own

At engagement end, you receive the ICP spec, sequences, qualification criteria, and reporting template — yours to keep and scale.

Let's build your engine

Ready to start your GTM engine?