33 hot leads, 9 meetings. 30 days.
A seed-stage AI hiring platform had word-of-mouth inbound but needed predictable pipeline. We built a synchronized three-channel outbound engine and filled the calendar in the first month.
Predictable pipeline from day one.
Challenges
Objectives
Scale outreach across three synchronized channels while protecting sender reputation — technical deliverability first, pilot assessment offers to reduce commitment friction, and fast iteration on what converts.
Three channels, one synchronized signal.
Each channel had its own approach, hover to see exactly how we ran it.
Targeting Head of Talent and VP People at India tech firms with 200-2,000 employees via staged domain warm-up, segmented cadences, and a pilot assessment CTA that removed commitment friction.
Building recognition with Head of Talent and VP People connections 5-7 days before email, using content engagement and a low-friction pilot CTA to increase accept and reply rates.
Direct outreach by phone to confirm qualification and push warm but cautious prospects toward a meeting within the 48-72 hour target window.
Targeting Head of Talent and VP People at India tech firms with 200-2,000 employees via staged domain warm-up, segmented cadences, and a pilot assessment CTA that removed commitment friction.
Staged volume ramp over 7 days. SPF/DKIM/DMARC configured on all sending domains before any outreach began.
4-step cadences per ICP segment: tech firms 200-500 employees vs 500-2,000. Value hook: pilot assessment offer with no upfront commitment.
Warm replies handed to sales within 2 hours. Interested-but-not-now contacts moved to a 30-day nurture drip automatically.
Building recognition with Head of Talent and VP People connections 5-7 days before email, using content engagement and a low-friction pilot CTA to increase accept and reply rates.
Liked and commented on target profiles 5-7 days before sending a connection request to increase accept rates.
Personalised connection requests to Head of Talent and VP People with a two-sentence pitch tied to their hiring volume and tech company stage.
"Run one assessment free, compare your current process vs AI-scored output in a week" removed purchase friction and accelerated first conversations.
Direct outreach by phone to confirm qualification and push warm but cautious prospects toward a meeting within the 48-72 hour target window.
A/B tested call openers and value lines over the first two days to identify the highest-converting approach for each ICP segment.
LinkedIn engagement preceded the cold call by 5-7 days, creating recognition before the call connected and lifting warm-lead conversion.
Warm but guarded prospects received an email with a one-click scheduler link, converting interest that calls alone could not close.
Pipeline from nothing.
All 9 meetings were with Head of Talent or VP People at India-based tech firms with 200–2,000 employees. Avg qualification time was 48–72 hours from first outreach to confirmed meeting. The campaign is ongoing with results continuing to improve.