An earned-media growth engine for a creator platform.
A creator-first platform backed by senior operators from major social networks needed to scale adoption, partnerships, and organic media without heavy paid spend. We ran six programs as one synchronized engine.
Run six programs at once — without overwhelming a lean internal team.
Challenges
Objectives
Operate four parallel programs as one system, each with a clear owner and a weekly reporting rhythm so nothing falls through the cracks.
One engine, four moving parts.
Each program had its own approach, hover to see exactly how we ran it.
Targeted email, LinkedIn, and selective calls to agencies and high-value creators to onboard partners and book demos, scored on reach, engagement, and onboarding readiness.
Weekly content calendar, batch production, and scheduled posting across Instagram, LinkedIn, and X, including short-form video, creator spotlights, and product clips.
Profile optimization, thought-leadership posts, and curated network outreach to build founder authority that warmed up PR pitches and partnership conversations.
Structured monthly pitching to top-tier and niche creator-economy outlets, securing unpaid feature placements including a full-page national editorial.
Targeted email, LinkedIn, and selective calls to agencies and high-value creators to onboard partners and book demos, scored on reach, engagement, and onboarding readiness.
Targeted email, LinkedIn and selective calls to agencies and high-value creators. Offers: demos, partnership pilots, revenue-share intros.
Leads scored on reach, engagement rate, and onboarding readiness before being passed to the client team as qualified partnership opportunities.
Offer-led outreach paired with a centralized prospect database produced higher-quality, demo-ready responses than generic volume outreach.
Weekly content calendar, batch production, and scheduled posting across Instagram, LinkedIn, and X, including short-form video, creator spotlights, and product clips.
All social content planned, produced, and scheduled in weekly batches to maintain consistent output without overwhelming the client team.
Short-form video, creator spotlights and product-in-action clips posted at a consistent cadence, holding a 33% per-post engagement rate.
Cross-posted and adapted content for LinkedIn and X, growing follower count and brand reach across all three platforms simultaneously.
Profile optimization, thought-leadership posts, and curated network outreach to build founder authority that warmed up PR pitches and partnership conversations.
Optimized LinkedIn and social profiles to reflect the founder's authority in the creator economy space, making inbound connections and PR outreach more credible.
Curated thought-leadership posts building founder authority that directly warmed up PR pitches and partnership conversations.
Targeted outreach to high-value creator economy accounts and publications to expand founder visibility and establish platform credibility.
Structured monthly pitching to top-tier and niche creator-economy outlets, securing unpaid feature placements including a full-page national editorial.
Structured monthly pitching to top-tier and niche creator-economy outlets, securing organic coverage that paid ads cannot replicate.
Consistent monthly placements including a full-page national editorial, adding third-party validation to every outreach and partnership conversation.
Earned media coverage shared across social channels and outreach sequences, turning external validation into a conversion asset for the sales motion.
150 accounts reached, scaled to half a million.
Engagement held at 33% per post. PR delivered one organic placement every month, including a national full-page feature.