21 university partnerships in twelve weeks flat.
A new education brand needed campus access across India. We ran a disciplined multichannel outbound sprint — cold calls, email, and LinkedIn — targeting placement heads and academic directors, and closed 21 partnerships in 12 weeks.
A campus network built from nothing.
Challenges
Objectives
A multichannel outbound sprint — cold calls, email, and LinkedIn — targeting university decision-makers with consultative, partnership-first messaging.
Three channels, one disciplined cadence.
Every channel earned its place, hover to see how each one ran across 12 weeks of outbound.
Direct outreach to placement heads and academic directors at 30-50 calls per day, the fastest path to a live conversation and a confirmed meeting commitment.
Personalised email to T&D coordinators and LinkedIn activity including connection requests, content engagement, and InMails, coordinated for maximum account-level visibility.
WhatsApp and email follow-ups post-initial contact to build rapport and push toward confirmed meetings, with every single meeting converting to a signed partnership.
Direct outreach to placement heads and academic directors at 30-50 calls per day, the fastest path to a live conversation and a confirmed meeting commitment.
Mapped university decision-makers across India: placement heads, training coordinators, academic directors, using data-driven targeting.
Direct outreach to placement heads and academic directors. High-volume cold calling to cover the full Indian university landscape and keep the pipeline full across all 12 weeks.
Every call aimed at one outcome: a confirmed meeting date with the placement head or academic director who had the authority to sign a partnership.
Personalised email to T&D coordinators and LinkedIn activity including connection requests, content engagement, and InMails, coordinated for maximum account-level visibility.
Targeted messages to T&D coordinators highlighting mutual benefit: global MBA pathways and value-added opportunities for students.
Connection requests, content engagement, and InMails to warm accounts and maintain consistent visibility with stakeholders.
Coordinated LinkedIn, email, and cold calls on a disciplined daily cadence. Messaging centred on collaboration: helping universities provide global MBA pathways.
WhatsApp and email follow-ups post-initial contact to build rapport and push toward confirmed meetings, with every single meeting converting to a signed partnership.
Consistent WhatsApp and email follow-ups post-initial contact to build rapport and push toward confirmed meetings.
Every meeting was with a placement head, academic director, or T&D coordinator who had the authority to sign a partnership agreement.
Confirmed meeting with the decision-maker, then a signed partnership. Every single meeting converted to a closed deal.
Nationwide reach, from a standing start.
Thousands of touchpoints created through systematic, data-driven targeting over 12 weeks.