A go-to-market launch for an overseas MBA brand.
A brand-new education player needed reach and rigour at once. We paired paid performance for scale with consultative, university-led outreach for quality — and stood up a qualified admissions pipeline in 12 weeks.
A new brand that needed volume and rigour.
Challenges
Objectives
A dual-channel go-to-market built for both scale and qualification — paid performance for reach, consultative outreach for quality.
Three tracks: reach, then rigour.
Paid performance for volume, consultative outreach for quality, and strict qualification before handoff. Hover to see each track.
Facebook and Instagram campaigns targeting Indian students and professionals aged 21-28 with MBA intent, generating approximately 900 inbound leads through high-converting creative and continuous A/B testing.
A Bangalore-focused outreach initiative building partnerships with reputed universities to unlock cold-call campaigns and one-on-one consultative sessions that turned interest into high-quality SQLs.
A three-check qualification process filtering every lead for academic eligibility, valid passport, and genuine US MBA intent before handoff to the admissions team.
Facebook and Instagram campaigns targeting Indian students and professionals aged 21-28 with MBA intent, generating approximately 900 inbound leads through high-converting creative and continuous A/B testing.
Targeting Indian students and professionals aged 21-28 with MBA intent. High-converting creative, continuous A/B testing, and optimization against CPL and qualification-rate data.
Paid performance drove the volume needed for the pipeline, providing the raw leads that fed the three-step qualification funnel.
Continuous optimization against CPL and qualification-rate data kept the campaign efficient and improving across all 12 weeks.
A Bangalore-focused outreach initiative building partnerships with reputed universities to unlock cold-call campaigns and one-on-one consultative sessions that turned interest into high-quality SQLs.
A Bangalore-focused outreach initiative built partnerships with reputed universities, unlocking direct access to student communities.
Direct access to student communities through cold-call campaigns and one-on-one consultative sessions that turned interest into high-quality SQLs.
3 of 3 university partnerships closed, providing warm, pre-interested candidate communities for the admissions funnel.
A three-check qualification process filtering every lead for academic eligibility, valid passport, and genuine US MBA intent before handoff to the admissions team.
Minimum 10th and 12th grade criteria verified before a lead progresses to the next stage.
Confirms the candidate is genuinely ready to study abroad, not just exploring domestically.
Clear, expressed interest in an overseas MBA confirmed. Only serious, eligible, high-intent candidates handed to the admissions team.
A pipeline built from scratch.
Tight, multi-stage filtering meant only serious, eligible candidates reached the admissions team.
Paid drove volume; consultative outreach delivered the qualified, ready-to-convert SQLs.