Education PGDM Admissions Outbound

25 ready-to-convert SQLs in three weeks.

An education consultancy needed pre-qualified leads for a premium PGDM program — candidates matching strict academic, experience, and relocation criteria. We delivered 25 verified SQLs in three weeks, every one ready for the admissions team.

25
Verified, qualified SQLs
100%
Multi-level qualification rate
3
Weeks to full delivery
5
PGDM specialisations covered
The Brief

Qualified leads, not raw data.

Challenges

×Needed pre-qualified leads matching strict academic and professional criteria — not broad, unfiltered data.
×The program's premium fee point and Bangalore-only location narrowed the addressable audience significantly.
×Admissions teams couldn't afford to waste time on unqualified or uninterested candidates.

Objectives

✓Deliver verified leads matching specific graduation, experience, and relocation criteria.
✓Enable the admissions team to focus solely on enrollment conversion.
✓Validate a fast, repeatable outreach framework for future PGDM cohorts.
02 — Our Approach

A four-channel outreach sprint built around strict pre-qualification — every lead verified against the institution's exact admission criteria before handoff.

03 — Execution

Three phases, one strict filter.

Research, outreach, and qualification ran in sequence. Hover to see each phase.

01
Research + Setup

Precision targeting of graduates and working professionals by experience level, location, and job titles to match the program's ideal profile before any outreach began.

02
Outreach + Execution

Cold calls to verify academic eligibility and relocation readiness in a single conversation, with WhatsApp warm follow-up to keep the programme top-of-mind.

03
Follow-up + Qualification

A three-step qualification process filtering every lead for eligibility, programme interest, and relocation readiness before handoff to the admissions team.

LinkedIn outreachEmail sequencesCold callsWhatsApp follow-upBANT qualification
01 — Research + Setup

Precision targeting of graduates and working professionals by experience level, location, and job titles to match the program's ideal profile before any outreach began.

1
LinkedIn
Targeted professional outreach by profile

Connecting with candidates by experience level, location, and job titles, precision-targeted to the program's ideal profile.

2
Email
Programme-led messaging

Campaigns highlighting stipend details, course structure, and specialisation options to generate genuine interest.

3
Targeting
Profile matching: experience, location, title

Every account reviewed for graduation background, work experience (1-5 years), and location readiness before outreach was initiated.

02 — Outreach + Execution

Cold calls to verify academic eligibility and relocation readiness in a single conversation, with WhatsApp warm follow-up to keep the programme top-of-mind.

1
Cold Calls
Pitch and qualification in one call

Direct calls to verify graduation marks, work experience, English proficiency, and relocation readiness in a single conversation.

2
WhatsApp
Course videos and brochure follow-up

Course videos and brochure links sent to warm prospects, keeping the programme top-of-mind and nudging toward commitment.

3
Coordination
Four-channel coordinated cadence

A multi-channel model across LinkedIn, email, calls, and WhatsApp ensured genuine engagement and qualification depth across every lead.

03 — Follow-up + Qualification

A three-step qualification process filtering every lead for eligibility, programme interest, and relocation readiness before handoff to the admissions team.

1
Check 01
Eligibility verification

Minimum 50% graduation, at least 1 year of work experience, and basic English proficiency confirmed before the lead progresses.

2
Check 02
Interest confirmation

Verified interest in the specific programme, chosen specialisation, and willingness to relocate to Bangalore.

3
Outcome
Counselling scheduled

Qualified, verified candidates handed directly to the admissions team for enrollment processing. 25 delivered in 3 weeks at 100% qualification rate.

04 — Results · 3 weeks

Every lead, ready to convert.

25
Confirmed, qualified SQLs delivered
3 wks
From kickoff to full delivery
100%
Leads passed multi-level qualification
Qualification criteria met
100% pass rate
Graduation ≥ 50%100%
Work experience ≥ 1 year100%
English proficiency verified100%
Relocation interest confirmed100%

Every single lead met every qualification criterion — zero waste for the admissions team.

Specialisations covered
5 tracks
01 Marketing / MarTech
02 Finance / FinTech
03 Human Resources
04 Operations
05 Data Science & Business Analytics

Candidates were matched to their preferred specialisation during the qualification process.

05 — Impact & Key Takeaways

Speed, precision, zero waste.

01
Rapid lead turnaround
25 fully qualified prospects delivered in under a month — fast enough to feed the current admissions cycle.
02
Pre-qualification saves time
100% of leads passed multi-level filtering, meaning zero wasted time for the admissions team downstream.
03
Personal engagement depth
A multi-channel model (LinkedIn + calls + WhatsApp) ensured genuine engagement and qualification depth.
04
Repeatable framework
Built a reusable outreach playbook for future PGDM cohorts — same criteria, same channels, same rigour.
Why this campaign worked
Clear criteria
Qualification parameters aligned exactly with the institution's admissions process — no ambiguity in what constituted a qualified lead.
Direct communication
Multiple touchpoints across LinkedIn, email, calls, and WhatsApp built rapport and verified intent quickly.
Real-time tracking
Iterative data cleanup and live reporting improved lead accuracy throughout the three-week sprint.
Agile structure
A three-week sprint allowed fast validation and measurable results — proving the model before scaling it.
Let's build your engine

Need qualified leads, not raw data?

Email sales@blueberg.in Schedule a call